We stay away from pay walls and methods that keep players from playing the games. Our games have monetised well, but we want players to pay in the game because they want to, not because they have to. Paul responds, "We are far from experts in the area.
From Appy's experience with SpellCraft, what works and what doesn't?
SPELLCRAFT SCHOOL OF MAGIC FREE
Money mattersHow about monetising free to play games. For this game, it's codename was Questing with Friends if that gives any indication about how important we thought it was." He continues, "Multiplayer needs to be in the design from the beginning, not an afterthought. For mobile players it needs to be built to work with the way people play, many times per day and in short bursts." If we were building Animal Legends for a console like Xbox or PS3, the multiplayer would be completely different. "It needs to be unique to the style of the platform and game. "Not only does it distinguish the game, but make it much more compelling for the user to come back to the game." But mobile multiplayer has to be built differently over console, right? "We see multiplayer in some form as a critical feature," he offered. Socially speakingI asked Paul about the importance of multiplayer social aspects in free to play mobile games. San Francisco-based Jeff Scott is the founder of, which was recently acquired by publisher Steel Media.Appy Entertainment is just a few shy of reaching two million downloads for their first social game, SpellCraft School of Magic a pretty good return considering the competition.Īnd now, on the eve of the launch of its next social game Animal Legends, we caught up with Paul O'Connor the firm's brand director to talk free to play social games and how the studio addresses the monetisation of them.
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